When is Frutiger not Frutiger?

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When it is (likely) Zurich Bold.

NB: It may ultimately be a logotype, since the top bar of the “F” is slightly altered.

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3 Responses to When is Frutiger not Frutiger?

  1. memm says:

    Did someone put the sticker on the barrier – or is the manufacturer of the barrier called Frutiger? I’m confused..

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  2. Gunther says:

    I had to think about it too first, and then I thought of the warning sign “Cognitive Hazard”. – If the name was set in Frutiger the logo would have been a contender for Flickr’s pool of “Lack of Typographic Imagination” 😉

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